MING MA X COCA COLA cHINA
40TH anniversary
date:2018
storytelling: the fortieth anniversary of China's reform and opening-up. with this opportunity, I made a video recording some historical moments that I have witnessed - China Olympic games, Shenzhou 7 launch... in my impression, coca-cola has always been a young and vibrant cultural symbol. this video, from my perspective, pays tribute to Coca-Cola's culture and 40 years of reform and opening up
tools: unity, c4d, adobe fuse, mixaomo
left:special design of cocacola china right: 3d mode made by me
On December 19, 1978, Coca-Cola announced its entry into the Chinese market, becoming the first foreign company to enter China. Coca-Cola once built a factory in Shanghai in the Republic of China. They also asked big star Ruan Lingyu to speak for them (Coca-Cola posters). Background music is the background music of the first Coca-Cola TV advertisement on CCTV.
ideation: in the video, I put some significant elements that I have experienced in China, the Beijing Olympic Games, the launch of Shenzhou VII. I chose two landmarks, one is the bird's nest in Beijing, and the other is the Oriental Pearl. To me, Shanghai Oriental Pearl is a very young city with a strong history and culture. In the video, I put some young people's figures. Our generation of young people in China is full of love and tolerance, and we bravely accept some new things. Looking forward to the influence of Chinese young people on China's future!
project process